that’s my creative lab
a content and social media lab born to support bold ideas and soulful brands — from wellness and lifestyle to music, culture and creativity. if you're here, maybe you're looking to:
build a strong and meaningful presence on social media;
connect with the right audience through real storytelling;
improve how your business shows up online;
grow your visibility, engagement and results;
design and test a strategy that feels aligned with your essence.
i mean, it’s a lab: let's experiment, build and create it together.
dienifer fraga
i believe in a life where freedom inspires creativity — and creativity shapes stories that move people and brands.
hi, i’m dieni — and this is my creative lab.
creative director, content strategist and brand thinker.
based in Brazil, working worldwide. i have over 10 years of experience in branding and content strategy, and more than 5 leading creative teams. i started in the live entertainment scene, building brands for festivals, clubs and cultural spaces. in 2022, i shifted my focus to digital strategy, storytelling and soulful brand building — and that's how be water began.
i’m passionate about people, photography, music, art, storytelling and the way content connects us. i also study yoga — a practice that deeply influences how i see, feel and create.
i've always been the one who connects ideas to action
— and turns vision into results.
say hello
i'll be excited to discuss how we can experiment together to improve your social media presence.